Viewing Viewer Profile Information

Product(s)
Video Cloud
Role(s)
Studio User
Topic(s)
Audience/Marketing Automation

In this topic you will learn how to view viewer profile information in the Audience module.

When using SSO or custom integrations, or Audience Tracking, viewer profiles will be created based upon the data that was used to identify the viewer. Viewer profiles allow you to view the viewing data for a given viewer.

All video views in Audience-enabled players will be tracked. To view the video activity, click Viewer Profiles in the left navigation. The Viewer Profiles page will display a list of all viewing activity from SSO, Audience tracking and custom integrations for the past 7 days. The calendar control can be used to select a new date range. The Viewer value will be the value that was used to identify the user. Typically, this will be the email address (captured on a lead form for Audience Tracking) or the GUID value used to identify the viewer on SSO and custom integrations. Data can be sorted by clicking on the column headers.

Note: There will be a few hour delay before the viewing data will appear.

activity

The data can be exported by clicking the CSV or XLS buttons at the top of the page. Clicking the link for a viewer will display all the viewing activity for that viewer. Data can be sorted by clicking on the column headers.

viewer activity

The data can be exported by clicking the CSV or XLS buttons at the top of the page.

Other data viewing options

Audience data can be viewed/exported in other ways:

  • Viewer Activities (Events) - Provided as part of the Audience module, this option can be used to view video data inside the Audience module. For information, see Viewing Player Events in the Audience Module.
  • Export Data - Provided as part of the Audience module, this option can be used to export video view and lead data. For information, see Exporting Data from the Audience Module.
  • Audience API - The Audience API can be used to programmatically retrieve video view and lead data. For information, see Overview: Audience API.