Viewing Player Events in the Audience Module

Product(s)
Video Cloud
Role(s)
Studio User
Topic(s)
Audience/Marketing Automation

In this topic you will learn how to view player events in the Audience module.

The Audience module provides the ability to track view events. The frequency with which view events are sent to the Audience module is calculated dynamically based on the length of the video. Audience will send at a minimum 4 events, one per quartile.

To view the view events, open the Audience module and select Viewer Activities (Events) in the left navigation.

The page will display the following information.

  • Timestamp - Date and time of the video view
  • Video name and ID - Video name and Video Cloud video ID
  • Percent Watched - Total time watched / length of the video
  • Time Watched - Total time watched
  • External ID - Value used to identify the viewer, for example the Eloqua GUID, Marketo GUID, HubSpot GUID, SSO GUID or another unique value that was used to identify the viewer.
  • Status - Status of the event
    • unprocessed - the event hasn't been synced to the marketing automation platform
    • synced - the event was successfully synced to the marketing automation platform
    • sync_disabled - Audience module was configured with sync disabled so the event was skipped
    • failed - error syncing; the tool tip provides some details about what error occurred
    • unknown_contact - unknown user so the event was not synced
    • N/A - not applicable; displayed when using Custom, Audience Tracking or Marketo munchkin integrations

Event data can also be filtered by status using the dropdown list at the top of the page.

Using Gallery with an In-Page Experience

If you are using a Gallery In-Page experience with an Audience-enabled player and the experience is configured with links, cards or any other type of interactive element, the experience will send impression and conversion events to the Audience module. These events are passed to Audience using the Audience custom fields. The event data will appear in the Audience module as part of the Viewer Activites. The following data may be passed:

  • Event 1 - Comma-separated list of CTA names that the viewer had a chance to interact with (impression)
  • Metric 1 - Total count of CTA impressions
  • Event 2 - Comma-separated list of CTA names that the viewer did interact with (conversion)
  • Metric 2 - Total count of CTA conversions, i.e. clicked link, form submission, etc

To view the events, open the Audience module and select Viewer Activities (Events) in the left navigation. Click the Show Interaction Events link in the header.