The following quick-view graphs provide insights into customer value over the past 30 days.
Customer Value
Data
The following data is displayed in the graphs:
LTV - Lifetime value (LTV) estimates the amount of revenue a customer represents to a business over the life of the relationship; this is helpful for determining the cost efficiency of acquiring new customers and supporting them over time
ARPU - Average revenue per unit (ARPU) is an indicator of profitability based on the amount of money generated from each user
Customer Acquisition Cost -The cost of acquiring a single customer; this can include product, labor, marketing, and other costs
Avg New Trials - Percentage of new trials compared to the total number of customers
