Customer Changes By Week

The table below provides information about customer changes by week.

Data

The following data is displayed in the table:

• Subscribers - Subscribers include subscription customers and trial users
• Week start customers - Number of customers who started a subscription or trial at the start of each week
• Conversions, free trial - Number of customers who converted from a free trial to a paid subscription
• Conversions, direct - Number of customers who initially signed up for a paid subscription
• Conversions, gifts - Number of customers who signed up for a paid subscription after receiving promotional gifts
• Churn - Number of customers who canceled a paid subscription or free trial
• Net change - Difference between new customer starts and those who canceled (churn)
• Week end customers - Number of new customers at the end of each week