Lost customers per day

Lost customers' metrics will help gain insights into your marketing effectiveness.

Overview

Quickly view a summary of lost customers' data per day.

Review lost customers' data:

• Total - Total number of subscribers who have canceled their plan
• Involuntary - Typically catches subscribers with a declined or canceled credit card
• Voluntary - Includes an active action by the customer to unsubscribe
• Lost trials - Lost customers who didn't subscribe after a free trial period

Actions

Here are the actions available for this section:

• Click to expand the graph and see more information.
• Click to download data as a CSV file or a PNG image.

  

• Select to see lost customers displayed in numbers or percentages
• Select a date range for your data.

  

• Select the x-axis granularity to be Day, Week or Month.

  

• Check to automatically change the x-axis dimension to day, week or month.

Key metrics

Review key metrics data:

• Paid churn percent - Percentage of your paid subscription base that has left the service in the past 30 days
• Lost trials percent - Percentage of lost customers who didn't subscride after a free trial period in the past 30 days
• Percent stalled trialists - Percentage of Stalled Trialists. Some people sign up, watch a video, and never participate again
• Percent stalled users - Percentage of inactive subscribers

Actions

Here are the actions available for the key metrics section:

• Click to show benchmark data.
• Click to download data as a CSV file or a PNG image.