Introduction

The lost customers section helps you track the number of customers lost over time, and provides you with information about customers who are scheduled to cancel subscriptions. This allows you to proactively reach out to these potentially lost customers.

From your Audience Insights scorecard, select the Lost Customers tab to see the information.

Customer summary scorecard
Lost Customers scorecard

Lost customers in the last

In the Lost Customers section, click the month button to select the specific date for your reporting data.

Select week time span

In the Lost Customers section, click in the following tabs to see the different options to retrieve data: