View customer retention rate and projected survival rate over time.
Actions
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This insight is a current snapshot of your business.
Data
Hover over any graph to display retention and survival rates in the chart to the right.
Retention - Retention Rate uses observed churn for customers who joined the service in the last 13 months; this ensures that the retention rate is based on your service as it exists recently and is long enough to capture annual renewals and churn
Survival - Survival Curve is derived from the Retention Rate and projects the retention for tenures up to 1000 days (143 weeks) for use in projecting subscription lifetime value; outsized differences in the Survival and Retention lines indicate irregularities or notable events in customer churn
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