Trial Acquisition Cost

View the amount spent for trials, the number of customers converted to subscribers, and customer acquisition cost.

Actions

The following actions are available:

• Click to download conversion graph as a PNG image or PDF.

  

Data

Hover over the graph to display data.

• Total Spend - Total amount spent on trial subscriptions over time
• TAC - Total acquisition cost per customer
• Trials Gained - Number of trials that have converted to paid subscription over time