See the relative size and effectiveness of each referral source for converting customers to subscribers.
Actions
The following actions are available:
Click a step to sort the column in descending order.
Data
Hover over the data in the table to see the percentage.
Learn - Number of customers who learn about your platform and sign up as a registered user
Try - Number of customers who enroll in a free trial
Buy - Number of customers who enroll in a paid subscription
Yield - The rate of return calculated by dividing the amount of revenue received by the investment spent to acquire the customer
LTV - Lifetime value (LTV) estimates the amount of revenue a customer represents to a business over the life of the relationship; this is helpful for determining the cost efficiency of acquiring new customers and supporting them over time
