Uso del módulo de audiencia para rastrear espectadores

Producto (s)
Video Cloud
Papel (s)
Usuario de Studio
Tema (s)
Audiencia / Automatización de marketing

En este tema, aprenderá cómo se puede usar el módulo Audiencia para rastrear la actividad del espectador.

The Audience module provides the ability to track viewing activity. In this scenario, viewing data is not sent to a marketing automation platform. One common use case for this would be internal training videos. Audience tracking can be used to track the viewing activity of internal employees. To use Audience tracking, the following steps are required:

  1. Configure the Audience tracking settings
  2. Configure a player and lead form for Audience tracking
  3. View video data

Configuring the Audience tracking settings

To configure the Audience tracking settings, follow these steps:

  1. Open the Audience module and then click Conexiones de datos en la navegación de la izquierda
  2. Localice el AUDIENCE TRACKING sección y clic Show.
  3. By default, Audience tracking is enabled for all accounts. Edit the settings as needed:
    • Nombre de la conexión - Identifies the connection
    • Estado de la conexión - Determines if Video Cloud video engagement data is saved by the Audience module.
      • habilitado - Se recopilan datos
      • Discapacitado - No data is collected (connection is disabled)
    • Seguimiento de datos para los espectadores desconocidos - Determines if tracking data is recorded for unknown viewers. To identify viewers when using Audience tracking, an Audience lead form puede ser usado.

      Note: With Audience tracking, up to 1,000 viewers will be tracked per 24 hour period.

    • How long should Brightcove retain data? - The data retention policy determines how long the viewing data and lead form data (if using an Audience lead form) will be retained in your Video Cloud account. You should adjust the retention settings according to your privacy policy - it is not required to retain any user data in Video Cloud.

enable tracking

Configuring a player and lead form for Audience tracking

Viewing activity can only be tracked when videos are viewed inside of an Audience-enabled video player. You must use an Audience-enabled player when using Audience Tracking. Lead forms can be displayed during video playback to capture viewer information. Lead forms are not required when using Audience tracking.

To configure Audience Tracking with an Audience-enabled player and lead form, follow these steps:

  1. Haz click Audiencia Jugadores en la navegación de la izquierda
  2. Determine which Audience-enabled player to use. If no Audience-enabled players exist, click Crear jugador to create one. For more information on creating Audience-enabled players, see Crear un reproductor habilitado para la audiencia.
  3. While a lead form is not required, lead forms can be used to collect information about the viewer and turn anonymous viewers into known viewers. Click Formularios principales and create a lead form. For more information on creating lead forms, see Creación de un formulario de audiencia líder.
  4. Haz click Audiencia Jugadores.
  5. Locate the Audience-enabled player to use. Set the Conectar a value for the player to Seguimiento de audiencia.
  6. If a lead form is being used, select the lead form from the Forma de plomo la lista desplegable.
    nuevo jugador

Visualización de datos de video

There are several options available for viewing video data when using Audience Tracking: