Shorter URLs for Player Links

This topic describes how Video Cloud can create shortened URLs for links to Video Cloud players.

The full link to a Video Cloud player can be quite long. Some applications, like Twitter and other social media platforms, can't handle very long URLs. To address this constraint, Video Cloud can create a shortened URL for player links. Shortened URLs are created and delivered when a viewer clicks the 'share' or 'get link' options in the player; the full URL is used for the e-mail sharing option.

The default domain for shortened URLs is So, for example, a long player link like:,AAAAABH_Azc~,sGi880U3lUHCFdJ-ocSGenwwCV?bctid=605377914001

might be shortened to a URL like:

Note that when the player is hosted on Brightcove, when a shortened URL is opened, the video will play automatically, even if autoplay is turned off for the player.

Using Video Cloud URL shortening with other URL shortening services

Video Cloud URL shortening is a big help for social sharing, but for some users, it will not be a replacement for other URL shortening services, such as or tinyURL, which can provide other benefits like analytics or human-readable URLs. You can use other URL shortening services in combination with Video Cloud URL shortening to get the benefits of both. Generally, you will want to use your URL shortening service to shorten the page URL that contains the Video Cloud video player, and then pass that shortened page URL using Video Cloud APIs. For more information, read Maintaining deep-linking capabilities with linkBaseURL.