Analytics Report Reference

ProductVersionEdition
Video CloudAllExpress I, Express II, Express III, Professional, Enterprise

This topic provides a reference to all of the reports that are available in the Analytics module. Read Getting Started with the Analytics Module for information about how to use the Analytics module.

The Video Cloud Analytics module provides the following reports:

A summary of each of these reports is described in the following sections.

Performance Report

The Performance Report shows the performance for the videos in your account, including video views, videos impressions, play rate, viewed minutes and engagement score. The Performance Report allows the data to be segmented into dimensions:

  • Video - Displays performance metrics on videos
  • Player - Displays performance metrics on players
  • Source of Traffic - Displays performance metrics based upon source of traffic
  • Display Domain - Displays performance metrics based upon the domain the viewer was on when a video was viewed
  • Country - Displays performance metrics based upon the country the video was viewed in
  • Device - Displays performance metrics for each Device Type - Device Operating System combination that was used to view a video
  • Device Type - Displays performance metrics by device type
  • Device OS - Displays performance metrics by device operating system
  • Day - Displays performance metrics based upon day
Performance Report

For detailed information on the Performance report, see the Performance Report Reference.

Engagement Report

The Engagement Report shows the engagement for the videos in your account. This includes an engagement score and the number of views at the 1%, 25%, 50%, 75% and 100% points of the video. The Engagement Report allows the data to be segmented into dimensions:

  • Video - Displays engagement metrics on videos
  • Player - Displays engagement metrics on players
  • Day - Displays engagement metrics by day
Engagement  Report

For detailed information on the Engagement report, see the Engagement Report Reference.

Custom reports

The Analytics module can be used to generate custom, ad-hoc analytics reports that can be downloaded in comma separated values (.csv) or Microsoft Excel (.xlsx) formats.

Note: Custom Reports are available to Enterprise and Pro publishers.

Custom Report Builder

For information on creating custom reports, see the Creating Custom Analytics Reports in the Analytics Module.

Exporting Report Data

Report data can be downloaded as both comma separated values and Excel formats.

Export Data