Creating Social Media Publishing Destinations

Product(s)
Video Cloud
Role(s)
Studio User
Task(s)
Share Using Brightcove Social

In this topic you will learn how to create publishing destinations using Brightcove Social.

 

A publishing destination is a social media account/page that you wish to publish Video Cloud videos to. Before you can publish videos to social media accounts using Brightcove Social, you have to create at least one destination. Destinations can be created to publish videos to YouTube, Facebook and Twitter.

Creating a YouTube destination

Create a YouTube destination when you want to publish videos to a YouTube channel. To create a YouTube destination, follow these steps.

  1. Open Brightcove Social.
  2. Click Destinations in the left navigation.
  3. Click Add Destination.
  4. Click Sign in with YouTube.
  5. You will be prompted to login to your Google account (if not already signed in). If you have multiple accounts, make sure you login to the account associated with your YouTube channel.
  6. A dialog will open requesting permission to manage your YouTube account. Check the upper right of the dialog to confirm you are using the correct Google account. If not, use the drop down to select the Google account you want to distribute videos to. Click Allow.
  7. Give the destination a unique, descriptive name. Click Add.
  8. Basic information and the destination defaults will be displayed. Click the Edit button in the BASIC INFO section to edit the destination name. See the Setting YouTube defaults section for information on configuring default values.
  9. Click Destinations in the left margin and confirm that the destination appears in the list of destinations. The value below the destination name is the destination id.

    Click the Destination Name to edit the destination. Click the link in the Channel/Page column to open the YouTube channel in another browser tab.

    Setting YouTube defaults

    The destination default values will be used as the default video properties when publishing videos to social platforms. To configure publishing defaults for YouTube destinations, click the Edit button in the DEFAULTS FOR THIS DESTINATION section. The following video properties can be configured:

    Configuring the Post Info properties

    Click on the Post Info link. The following YouTube video properties can be set:

    • Description - Options to use the Video Cloud short or long description or to enter a default description to use
    • Original Language Code - Used to add translated video titles and descriptions to videos; Enter a 2 letter language code and select from the list
    • YouTube Category - Content category for the video
    • Tags - Option to include, or exclude, tags from Video Cloud
    • Additional Tags - Option to enter additional tags for videos
    • Thumbnail Source - Options to use the YouTube thumbnail, the Video Cloud thumbnail or to upload your own thumbnail image

    Configuring the Schedule properties

    Click on the Schedule link and select a schedule setting:

    • Publish Immediately - To publish the video immediately
    • Use Video Cloud start date - To use the Video Cloud start date set for the video. In this case, we tell YouTube to make the video public as of the 'Scheduled Start Date' specified in Video Cloud. If that date is in the past, YouTube makes the video public immediately.

    Note: To have the video visibility set to Unlisted or Private, set the Schedule option to Publish Immediately and set the Visibility option to Unlisted or Private.

    Configuring the Captions properties

    Click on the Captions link and select an option:

    • Use Video Cloud captions - The Social module will attempt to distribute the captions associated with the video to YouTube. Both local caption files and caption files specified using a remote URL are supported.
    • No captions - No captions are used

    Note: For information on working with captions in Video Cloud, see Overview: Adding Captions to a Video.

    When the Use Video Cloud captions option is selected, the Social module will attempt to access captions files no matter where they are. Assuming the remotely hosted captions files are accessible (e.g., not geo-restricted in such a way that we can't get to them) then Social will distribute them to YouTube if the Destination Defaults are set to 'Use Video Cloud captions'.

    Configuring the Visibility properties

    Click on the Visibility link and select a Privacy setting for the video. The following Privacy settings are available:

    • Public - Anyone can view the video
    • Unlisted - Anyone who has the link to the video can view it
    • Private - Video can only be seen by you and the users you select
    • Use YT_Privacy_Status Custom Field - Dynamically assigns the privacy setting using a custom field associated with the video. For information, see Setting the Privacy Status for a Video.

    There is also a setting to Notify subscribers when video is posted to YouTube. If checked, your subscribers will see your videos in their Subscriptions feed and may receive a notification that the video was uploaded.

    Note: For more information on the YouTube Privacy settings, see the YouTube documentation.

    Configuring the License properties

    Click on the License link and select a License and Rights Ownership setting for the video. The following settings are available:

    • Standard YouTube License
    • Creative Commons - Attribution

    Note: For more information on YouTube License and Rights Ownership, see the YouTube documentation.

    Creating a Facebook destination

    Create a Facebook destination when you want to publish videos to a Facebook page. Note that videos can only be distributed to Facebook pages, not personal profile pages. To create a Facebook destination, follow these steps.

    1. Open Brightcove Social.
    2. Click Destinations in the left navigation.
    3. Click Add Destination.
    4. Click Sign in with Facebook and then click Next.
    5. A dialog will open requesting you to log into your Facebook account. Enter your credentials and click Log In.
    6. A dialog will open confirming that Brightcove Social will receive your profile info. Click Continue.
    7. A dialog will open confirming that Brightcove Social will be able to manage and publish your pages and access your Page and App insights. Click OK.
    8. Give the destination a unique, descriptive name. If you have multiple Facebook pages, select the page to publish to using the dropdown list and then click Add.

      Note: You can't publish videos to personal profile pages.

    9. Basic information and the destination defaults will be displayed. Click the Edit button in the BASIC INFO section to edit the destination name. See the Setting Facebook defaults section for information on configuring default values.
    10. Click Destinations in the left margin and confirm that the destination appears in the list of destinations. The value below the destination name is the destination id.

    Click the destination name to edit the destination. Click the link in the Channel/Page column to open the Facebook page in another browser tab.

    Setting Facebook defaults

    The destination default values will be used as the default video properties when publishing videos to social platforms. To configure publishing defaults for Facebook destinations, click the Edit button in the DEFAULTS FOR THIS DESTINATION section. The following Facebook video properties can be configured:

    Configuring the Post Info properties

    Click on the Post Info link. The following Facebook video properties can be set:

    • Status Message - Options to use the Video Cloud short or long description or to enter a default description to use
    • Facebook Category - Content category for the video
    • Thumbnail Source - Options to use the Facebook thumbnail, the Video Cloud thumbnail or to upload your own thumbnail image

    Configuring the Schedule properties

    Click on the Schedule link. Select Publish Immediately to publish the video immediately or select Use Video Cloud start date to use the start date set for the video. You can also Never Expire Posts or have Posts expire on Video Cloud end date.

    Configuring the Captions properties

    Click on the Captions link. Select Use Video Cloud captions to use the captions associated with the video or No captions to not use captions.

    Note: For information on working with captions in Video Cloud, see Overview: Adding Captions to a Video.

    Configuring the Target properties

    Click on the Target link. The following properties can be set:

    • Audience Optimization Interests - Add tags to describe the interests of people who are most likely to enjoy your post. For information, see the Facebook documentation.
    • Location Restrictions - Add countries to include or exclude from seeing the post

    Configuring the Monetize properties

    Click on the Monetize link. The following properties can be set:

    • Who is your business partner for posts to this destination? - Add a business partner for branded content posts. As you type, a list of matching businesses will appear. For information on Facebook branded content, see the Facebook documentation.
    • Allow business partner to boost posts

    Configuring the Rights properties

    Note: Your Facebook account must have access to the Facebook Rights Manager for the Rights option to appear.

    Click on the Rights link. The following properties can be set:

    • Detect Matching Content - Check to enable Facebook rights management. For information, see the Facebook documentation.
    • Specify Ownership - Specify copyright ownership on video, audio, or both
    • Country Selection - Select Worldwide, Include Countries or Exclude Countries. If include or exclude is selected, then add a List of Countries.
    • Apply Match Rule - Select a rule. The Match Rule determines what automatic actions happen when people upload matched videos. Match Rules are managed inside of Facebook.
    • Grant Permission - Authorize certain people or Pages or Instagram accounts to have permission to post videos matching your content.

    Configuring the Advanced properties

    Click on the Advanced link to set where the video can be seen and to add business partner information. The following Show Video options are available:

    • Everywhere on Facebook
    • Exclude from News Feed
    • Custom
      • Exclude from News Feed - Publish video directly to the Videos tab for your Page, without distributing to News Feed
      • Prohibit Embedding - Prohibit video embeds on third-party sites
      • Add as Secret Video - Videos will be accessible only via a direct URL, but which are not searchable for people on Facebook
        • Block Social Actions - Blocking social actions will disallow likes and comments

    Creating a Twitter destination

    Create a Twitter destination when you want to publish videos to a Twitter feed. To create a Twitter destination, follow these steps.

    1. Open Brightcove Social.
    2. Click Destinations in the left navigation.
    3. Click Add Destination.
    4. Select Sign in with Twitter and then click Next.
    5. You will be prompted to login to your Twitter account and authorize Brightcove Social to use your account. Login to the account you want to post videos to. If you are not prompted to login, you may be logged into a Twitter account. Make sure you are logged into the correct account before proceeding. Click Authorize App.
    6. Give the destination a unique, descriptive name. Click Add.
    7. Basic information and the destination defaults will be displayed. Click the Edit button in the BASIC INFO section to edit the destination name. See the Setting Twitter defaults section for information on configuring default values.
    8. Click Destinations in the left margin and confirm that the destination appears in the list of destinations. The value below the destination name is the destination id.

    Click the destination name to edit the destination. Click the link in the Channel/Page column to open the Twitter account in another browser tab.

    Setting Twitter defaults

    The destination default values will be used as the default video properties when publishing videos to social platforms. To configure publishing defaults for Twitter destinations, click the Edit button in the DEFAULTS FOR THIS DESTINATION section.

    Configure the default Tweet Content:

    • Use the video's name from Video Cloud
    • Use the TW_Tweet custom field from Video Cloud
    • Set a custom default Tweet

    Deleting a destination

    To delete a destination, follow these steps:

    1. Open Brightcove Social.
    2. Click Destinations in the left navigation. A list of destinations will appear.
    3. Click the destination name to delete.
    4. The destination details will be displayed. Click the delete icon () and then click Delete to confirm the deletion.

    Note: The delete icon will not appear if there are Auto Sync jobs created that use the destination. You must remove the Auto Sync jobs before deleting the destination.

    Reconnecting to a destination

    Brightcove Social will display an error message if any destinations have issues.

    An error icon () will be displayed next to the destination name. This can happen if the Brightcove permissions are removed from the social media account or when the credentials used when creating the destination are no longer valid. To resolve the issue:

    1. Click the destination name.
    2. Click the Reconnect link at the top of the page.
    3. You may be prompted to reauthenticate with the social media account.