Creating an Audience-enabled Player

Product(s)
Video Cloud
Role(s)
Studio User
Task(s)
Create & Configure Players
Topic(s)
Audience/Marketing Automation

This topic provides an overview of how to create an Audience-enabled Brightcove player.

Video engagement data will only be sent to a marketing automation platform (Eloqua, Marketo or Salesforce) when video content is viewed inside of an Audience-enabled video player. There are two ways to create an Audience-enabled player:

Creating a new player using the Audience module

Before creating an Audience-enabled player using the Audience module, the Audience module should be configured with Eloqua, Marketo, Salesforce, or with a custom integration. To create an Audience-enabled player using the Audience module, follow these steps.

  1. Open the Audience module.
  2. Click Setup in the left navigation.
  3. In the Audience Players section, click Create Player. A new Audience-enabled player will be created and appear in the list of players.
    new player
  4. Using the Connect To dropdown, select the integration that the player will use.
    select integration
  5. (Optional) Using the Lead Form dropdown, select the lead form that the player will use.

Adding the Audience plugin to an existing player

To Audience-enable an existing player, follow these steps.

  1. Open the Players module.
  2. Click on a player name to open the player properties.
  3. Locate the Plugins section and click Edit.
  4. Enter the following for the plugin properties.
    • JavaScript URL: https://assets.map.brightcove.com/plugin/dist/videojs-bc-map.min.js
    • Name: bcMapPlugin
    • Options: {}
  5. Click Save. A message will appear indicating that you have unpublished changes.
    unpublished changes message
  6. Click Publish at the top of the page to publish the change to the player.
  7. Return to the Audience module. Click Setup and your player should appear in the Audience Players section.
    custom audience player
  8. Using the Connect To dropdown, select the integration that the player will use.
  9. (Optional) Using the Lead Form dropdown, select the lead form that the player will use.