Audience Fields and Data Definitions

Product(s)
Video Cloud
Audience
Role(s)
Studio User
Topic(s)
Audience/Marketing Automation

This topic provides an overview of the fields that can be populated by the Audience module.

Brightcove Audience will deliver a set of video viewing data to specific fields in your integrated platform. Below is an example of those fields and a description of what the data is that will populate each field

Standard fields

These fields will always be populated by Brightcove Audience.

Field Description
video_id

The ID of the Brightcove video associated with the viewing event

video_name

The name of the video in Video Cloud

tracking_id You can add a custom tracking ID to a URL
external_id The Global User ID (GUID) used to identify the user
player_id The ID of the Brightcove Player that created the view event
page_url The URL of the page where the video was viewed
watched Percent watched - How far down the timeline they watched
time_watched Seconds of the video watched - The total amount of time they actually spent with that video
created_at Creation date
updated_at Last updated date
is_synced A boolean denoting whether or not the view event has been synchronized to the third party platform.

Additional fields

These fields are not automatically populated. They are used to track additional custom data. By default, they are configured to capture interactivity from Gallery In-Page experiences. If you are not using interactivity, these fields will be blank.

Field Description
event_1, event_2, event_3

Custom events

metric_1, metric_2, metric_3

Custom metrics

UTM fields - utmSource, utmMedium, utmCampaign, utmTerm and utmContent For information on working with UTM fields see Working with UTM Fields in the Audience Module.

Custom fields

These fields are not automatically populated. You have the option to sync reference ID, tags or custom fields to your MAP or CRM via these fields. To set this up please contact support and request, for example: “Please map my Video Cloud field “tags” to the Audience “custom_1” field.”

Field Description
custom_1, custom_2, custom_3

Custom events