Performance Report Reference

Product(s)
Video Cloud
Role(s)
Studio User
Topic(s)
Analytics

In this topic you will learn about the Performance report that is provided as part of the Analytics module.

 

Analytics data is sent automatically by the Brightcove Players, including those provided by the Native Player SDKs. If you are not using a Brightcove Player to deliver Video Cloud videos, you need to instrument the player you are using to send the data to the Data Collector. See the Overview: Data Collection API for more details.

To view the Performance report, open the Analytics module and select Performance from the left side navigation. The report will display a graph showing total video views per day for the time period selected. The dropdown list can be used to select another metric:

  • Video Views - The number of times a video started playing, recorded when the stream is started (does not include rewind or replay); it is not a measure of individual viewers; for videos with pre-roll ads, a view is not recorded until the video starts to play
  • Video Impressions - Number of times a video was loaded and ready for interaction
  • Play Rate - The percentage of videos that were loaded that were actually played (video views / video impressions)
  • Viewed Minutes - Number of minutes the video was watched
  • Engagement Score - The average percent watched per video view (calculated by adding all the percentage watched divided by the number of video views)
  • Daily Unique Viewers - Calculated using the IP address and user agent of viewers. Brightcove made the decision not to use a 3rd party cookie because cookies are increasingly being blocked by browsers. Daily Unique Viewers is only available at the account level; this metric is not available when filtering by a video (or anything else). Brightcove also provides the ability to base unique viewers on the value you provide instead of their IP address. For more information, see the Analytics Event Tracking developer document.
  • Video Bandwidth - Includes bandwidth for videos only. Note that bandwidth data is delayed by 3-5 days.
  • Total Bandwidth - Includes bandwidth for videos, images and player loads. Note that bandwidth data is delayed by 3-5 days.
Notes:
  • The Analytics reports do include analytics for videos that have been deleted from your account. You cannot search for deleted videos in the Analytics module to see a report on a particular deleted video. To get such a report, you will need to know the video ID for the deleted video and use the Analytics API to generate the report.
  • It takes up to 3 days for data on Daily Unique Viewers and Video Bandwidth data to be available.
  • A video view is not the same as the Views at x% in the Engagement Report. A video view is counted when a video first starts playing back. The views at 1% is recorded when the first percent is watched. The difference here is that if the first percent is watched multiple times (if the video is set to auto-replay, for instance), the count increases, whereas a video view is counted when the video first starts playing back but is not counted on a replay (unless the user reloads the page or watches another video in the playlist, etc).
  • Simultaneous report requests within the same account will execute in series. If the reports have large date ranges and many fields are selected, there may be a delay before all the results are returned. A good alternative is to schedule large reports.
 

The report switcher below the chart can be used to quickly switch to another report.

report switcher

The dropdown list to the right of the report switcher can be used to select a report dimension. The following dimensions are available with the Performance Report:

Note that the available dimensions will change based upon the report that is selected. The bottom of the report has controls which let you select how many rows should be displayed and for navigating to other pages.

Compare to previous period

Selecting the Compare to previous period checkbox will add an overlay dashed line graph representing the data for the previous period.

Compare previous period

The previous period is based upon what is currently selected for the report date range. For example, if you select a date range of last 7 days, the previous period will be 2 weeks ago. When comparing trends over weeks, it is best to select date ranges that cover complete weeks. For example, if you select a date starting on a Monday, set the end date to a Sunday. If the start date is on a Friday, set the end date to a Thursday. You can also mouse over both the bars and dashed line to see the date and corresponding values.

Performance Report Details

The first column that appears in the body of the report will vary based upon the report dimension that is selected (video name, player name, country, device type, etc.). All reports will display the following data:

  • Video Views - The number of times a video started playing, recorded when the stream is started (does not include rewind or replay); it is not a measure of individual viewers
  • Video Impressions - The number of times the video was loaded into a player and ready for interaction
  • Play Rate - The percentage of users that played the video after it was loaded (Video Views divided by Video Impressions)
  • Viewed Minutes - Total number of minutes the video was viewed
  • Engagement Score - The average percent watched per video view (calculated by adding all the percentage watched divided by the number of Video Views)

Traffic Sources

When viewing the Performance by Source of Traffic, possible traffic sources are:

  • Referral - User followed a link to the video
  • Direct - User typed the link directly or the referrer was not able to be determined
  • Secure search - User logged in with a Google account, performed a search and clicked on a result (either paid or organic; search information is not included in this case)
  • Organic search - User performed a search and clicked on a result to get to the video
  • Paid search - User performed a search and clicked on a paid result to get to the video

Device Types

Several of the Performance reports allow viewing by device type. Possible device types are:

  • Desktop - Includes desktop and laptop computers
  • Tablet - Includes iPads, Android tablets, etc.
  • Mobile - Mobile phones
  • Connected TV/Game Console/Companion Device - Includes Smart TVs, set-top boxes and game consoles
  • Other - For user-agents which are not mapped to any of the above

Device Operating Systems

Several of the Performance reports allow viewing by device operating system. Possible operating systems are:

  • Android
  • Bada
  • iOS
  • Linux
  • OS X
  • RIM
  • Symbian
  • Web OS
  • Windows
  • Other - for user-agents which are not mapped to any of the above

Device Manufacturers

Several of the Performance reports allow viewing by device operating system. Possible device manufacturers are:

  • Apple
  • Amazon
  • ASUS
  • Blackberry
  • Fujitsu
  • Google
  • Huawei
  • HTC
  • Kyocera
  • Lenovo
  • LG
  • Micromax
  • Microsoft
  • Nintendo
  • Panasonic
  • Roku
  • Samsung
  • Sharp
  • Sony
  • Vizio
  • ZTE
  • Other - When the device manufacturer can't be determined. Common cases of Other being reported include:
    • Desktop browser user-agents don't indicate manufacturer
    • The third-party Brightcove uses to identify the device doesn't have device details

Browser Types

Several of the Performance reports allow viewing by browser type. Possible browser types are:

  • Chrome
  • Edge
  • Firefox
  • Internet Explorer
  • Opera
  • Safari
  • All Others - for user-agents which are not mapped to any of the above

Note: For a complete list of all analytics terms and definitions, see the Analytics Glossary.

Exporting Report Data

Report data can be downloaded as both comma separated values and Excel formats. Note that the export feature saves the data directly from an Analytics API call. The exported data is not manipulated the way the UI data is, and currently contains all of the underlying data in the report, not just the subset of fields the UI shows. Some of the differences between what is shown in the UI vs. the exported data:

  • Different units (minutes vs seconds)
  • Rounding of numbers
  • The data export contains both the performance and engagement metrics regardless of where you are in the UI
  • The Other/Third Party entry will be exported with no associated video ID or video name

Having all of the data in the original format from the API allows you to manipulate the data in ways other than what is provided in the UI.

Export Data

Note that the reports support print-friendly style sheets so printing a report or saving to PDF will generate a printer-friendly page.

Viewing Video Analytics

When the Video dimension is selected, a graph will display the number of video views per day for the time period selected. The body of the report lists the video name, video ID, duration and the performance details for each video.

Account Performance Report

Clicking the link for any of the videos will display the performance for that video.

Note: If a video that is not your Video Cloud library is played in a Video Cloud player (e.g a remote asset), Other/Third Party will be displayed with no associated video ID.

Viewing Player Analytics

When the Player dimension is selected, a graph will display the number of video views per day for the time period selected. The body of the report lists the performance details for each player.

Player Performance

Clicking the link for any of the players will display the performance for that player.

Note: Prior to February 2016, players used in apps built using either the Brightcove Player SDK for iOS or Android would display with a player name of Custom or Native Playback. Beginning in February 2016, these players can now be identified using the source and destination values specified in the app. For more information, see either the iOS or Android SDK documentation.

Viewing Source of Traffic Analytics

When the Source of Traffic dimension is selected, a graph will display the number of video views per day for the time period selected. The body of the report will display the performance data for each traffic source. Only categories which have data within the time period selected will be displayed.

Traffic Performance Report

Clicking the link for any of the traffic sources will display the traffic source performance for the selected traffic source.

Viewing Display Domain Analytics

When the Display Domain dimension is selected, a graph will display the number of video views per day for the time period selected. The body of the report will display the performance data for the display domains. The display domain is the domain the viewer was on when they watched a video.

Traffic Performance Report

Clicking the link for any of the display domains will display the display URLs for the selected display domain.

Note: If the player is in an iframe, the display domain will be recorded as the URL of the page in the iframe.

Viewing Country Analytics

When the Country dimension is selected, a graph will display the number of video views per day for the time period selected. The body of the report will display the performance data for each country where videos were viewed. Only countries which have data within the time period selected will be displayed.

Note: Brightcove uses a third-party service to provide us with the IP address and location information. If there is no entry for the IP address in question, we will be unable to get the country information and Unknown will appear.

Country Performance Report

Clicking the link for any of the countries will display the performance by region or city for the selected country, if you are viewing analytics for the account, not an individual video.

Viewing Device Analytics

When the Device dimension is selected, a graph will display the number of video views per day for the time period selected. The body of the report will display the performance data for each Device Type - Device Operating System combination that was used to view a video. Only devices which have data within the time period selected will be displayed.

Device Performance Report

Clicking the link for any of the device types will display the performance by device operating system.

Note: The Analytics module determines the device using the user-agent header. If someone is using a device with spoofed headers, the data will be accounted to the header declared. The Analytics module does not make any efforts to prevent the user-agent from being tampered with.

Viewing Device Type Analytics

When the Device Type dimension is selected, a graph will display the number of video views per day for the time period selected. The body of the report will display the performance details by device type. Only categories which have data within the time period selected will be displayed.

Device Type Performance

Clicking the link for any of the device types will display the performance by device operating system.

Viewing Device OS Analytics

When the Device OS dimension is selected, a graph will display the number of video views per day for the time period selected. The body of the report will display the performance data for each device operating system. Only categories which have data within the time period selected will be displayed.

Device OS Performance

Viewing Device Manufacturer Analytics

When the Device Manufacturer dimension is selected, a graph will display the number of video views per day for the time period selected. The body of the report will display the performance data for each device manufacturer. Only devices which have data within the time period selected will be displayed.

Device Manufacturer Performance

Viewing Browser Type Analytics

When the Browser Type dimension is selected, a graph will display the number of video views per day for the time period selected. The body of the report will display the performance data for each browser type. Only browsers which have data within the time period selected will be displayed.

Browser Type Performance

Viewing Day Analytics

When the Day dimension is selected, a graph will display the number of video views per day for the time period selected. The body of the report will display the performance data for each day. Only days which have data within the time period selected will be displayed.

Day  Performance