Integrating Video Cloud with HubSpot
This topic explains how to configure the Audience module for use with HubSpot.
The Audience module allows Video Cloud to synchronize viewing data from Brightcove Players to HubSpot. Once in HubSpot, this data can be used for segmentation, campaign logic, reports, lead scoring, and personalizing communications.
The Audience module integration with HubSpot consists of two main components:
- A Brightcove Player plug-in to enable tracking of video views data
- A Synchronization process to send tracking data from Video Cloud to HubSpot
To use the Audience module with HubSpot, you must:
- Have a HubSpot account
- Have a Professional or Enterprise Video Cloud account
- Have the Audience module enabled for your account by submitting the required information in the initial splash screen that appears when you open the Audience module
- Click through the service agreement the first time you use the module
- Use the Advanced Embed (in-page) publishing code when publishing your player; Standard Embed (iframe) publishing code will not work as the plugin will be running inside of an iframe and therefore will be unable to access any parent page URL parameters and may not get the correct cookies
Some of the key features of the Video Cloud - HubSpot integration are:
- Lead forms - Create HubSpot forms that will appear automatically as viewers watch videos. For information, see Creating Custom Lead Forms for HubSpot.
- Data format - Viewing data is delivered as a custom Timeline Event Type. The data that is replicated to HubSpot is as follows:
- Video Name
- Video ID
- Account ID (Video Cloud)
- Page URL (URL of the referring page)
- Player ID (Video Cloud player)
- % Watched (25%, 50%, 75%, 95%)
- Data transfer - Viewing data is sent to HubSpot using an automated process; however, some reports in the HubSpot platform may take some time to refresh
- Data retention - Data collected can optionally be retained in Video Cloud for up to 6 months
Setting up the connection
Follow these steps to setup the connection between Video Cloud and HubSpot.
Establishing the connection between Video Cloud and HubSpot
- Open the Audience module and click Data Connections in the left navigation.
- Click Add New Connection.
- Select HubSpot as the integration.
Note: The integrations that are available are based upon your Video Cloud subscription.
- (Optional) Enter a Connection Name.
- Click Connect.
- Click Connect to HubSpot .
- You will be prompted to sign in to HubSpot. Enter your Email Address and Password. Click Log In.
- If the login is successful, you will prompted to allow Brightcove Video Connect to access your account. Click Grant access.
The Video Cloud connection to HubSpot is now set up and ready to use.
Configuring the integration
Once the Video Cloud to HubSpot connection has been made, you can configure the integration. Click HubSpot Account Info to display the connected HubSpot account info.
- By default, the Connection Status will be Enabled. The Connection Status determines if Video Cloud video engagement data is sent to HubSpot.
- Enabled - Data is collected and will be sent to HubSpot
- Disabled - No data is collected (integration is disabled)
- By default, Track Data for Unknown Viewers will be set to Disabled. Enabling this option will track data for unknown users. Data will be retained based upon the selected data retention policy. If data retention is set to No retention, this field is not displayed.
To remove the integration with HubSpot, click Disconnect. The Audience module supports multiple connections to marketing platforms. Click Add New Connection to configure additional integrations.
Verifying the integration
When the integration is configured, test the integration to confirm that video view data is being sent to HubSpot. For information on verifying the integration, see the HubSpot Integration Testing Guide.
Creating an Audience-enabled player
Video engagement data will only be sent to HubSpot when you are using an Audience-enabled video player. For information on creating an Audience-enabled Brightcove Player, see Creating an Audience-enabled Player.
Passing a tracking ID
The Audience module supports the ability to pass a tracking ID (
bctrackingid) value to HubSpot. The Tracking ID might be used to track a campaign ID for example. The
bctrackingid can be appended to the URL that displays the Audience-enabled player. For example:
Audience will then pass that value along to HubSpot as another field that is synced.
For viewer tracking to occur, the viewer can be tracked in one of two ways:
- URL parameter - The user's email address can be passed in a bcemail URL parameter on the page that is displaying the video
- HubSpot cookie- When the player loads, Audience looks to see if the user has been cookied by HubSpot already. If so, Audience will ask HubSpot if it knows who the user is via the cookie value. If HubSpot returns a contact, Audience will associate all the viewing data with that user.
One possible scenario is to create video landing pages with a URL that’s been uniquely generated for tracking purposes. The Audience module will then use the URL parameter to look up the user server-side and sync viewing data.
In order for the player/plugin to read the URL parameters, the Advanced Embed (in-page) publishing code should be used. The Standard Embed (iframe) publishing code will not work as the plugin will be running inside of an iframe and therefore is unable to access the parent page URL which has the parameter.