Key Value Pairs Passed by Video Cloud

The following key/value pairs are automatically passed by Video Cloud to the ad server in an ad call. In addition, you can add additional key/value pairs.

Note that these key-value pairs are passed automatically only if you are using DFP or an ad translator that implements this.

Name Description
cgm Consumer generated media video identifier. This key/value is a true/false value that indicates whether or not the video is a consumer generated title or not. If cgm=1, then the video is a consumer generated title. If cgm=0, the video is not a consumer generated titled.
cue Ad Insertion Point. This key/value is used to target ads specifically to an insertion point. It is controlled by the ad policy setting for each player. Both pre-roll and post-roll ad insertion points can be enabled.
frmt Format. This key/value corresponds to the ad format of the ad creative. For a list of all ad formats supported by Video Cloud, see Supported Ad Formats.
plid Player ID. This key/value is used to target an ad to a specific player. The value is the Player ID, which is generated by Video Cloud when you create a player and which you can find in the Video Cloud Studio (for example, plid=111111111). Note: Ad campaigns targeted to this key/value will also serve through the onload ad call if your player is set to "play an ad when the player starts up".
lnid Playlist ID. This key/value is used to target an ad to a playlist. The value is the Playlist ID, which is generated by Video Cloud when you create a playlist and which you can find in the Video Cloud Studio (for example, lnid=111111112).
ttid Video ID. This key value is used to target an ad based upon the ID# generated by Video Cloud for a specific video (for example, ttid=11111113).
onld On player load. This key/value is a true/false value which tells the player whether or not to play the ad as soon as the player loads. This value will be passed using a numerical format.

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