Analytics Report Reference

ProductEdition
Video CloudExpress I, Express II, Express III, Professional, Enterprise

This topic provides a reference to all of the reports that you can generate in the Video Cloud Studio Analytics module. Read Getting Started with the Analytics Module for information about how to use the Analytics module. A different set of data is presented in the Video Cloud Studio Reports page. Read more about the Reports page.

The Video Cloud Analytics module provides the following reports in the Analytics module.

A summary of each of these reports is described in the following sections.

Account Overview Report

The Account Overview Report is a high level overview into the Analytics for your account. It is broken up into two sections, Account Video Views and Your Account at a Glance.

Account Video Views

The Account Video Views section of the report defaults to displaying a graph showing total video views by day for the time period selected. The metric dropdown list can be used to select the metric to display:

  • Video Views - recorded when a video begins to play
  • Video Impressions - recorded when a video was loaded and ready for interaction
  • Viewed Minutes

The Today view to the right of the Video Views chart will only be displayed if the Show real time option has been selected on the date selector control.

Video Views

Your Account at a Glance

The Account at a Glance section of the report displays some key metrics for your videos for the time period specified. The following information is provided:

  • Performance Overview - displays the video views, video impressions and play rate
  • Top Videos by Video View - displays the top videos based on video views
  • Sources of Traffic by Video View - displays the number of video views by traffic source
  • Devices by Video View - displays the top device - operating system combinations used to view videos
  • Video Views Worldwide - displays the top five countries where videos were viewed for the time period specified

Your Account at a Glance

For detailed information on the Account Overview report, see the Account Overview Report Reference.

Performance Report

The Performance Report shows the performance for the videos in your account, including video views, videos impressions, play rate, viewed minutes and engagement score. The Performance Report allows the data to be segmented into dimensions:

  • Video - displays performance metrics on videos
  • Player - displays performance metrics on players
  • Source of Traffic - displays performance metrics based upon source of traffic
  • Country - displays performance metrics based upon the country the video was viewed in
  • Device - displays performance metrics for each Device Type - Device Operating System combination that was used to view a video
  • Device Type - displays performance metrics by device type
  • Device OS - displays performance metrics by device operating system
  • Day - displays performance metrics based upon day

Account Performance Report

For detailed information on the Performance report, see the Performance Report Reference.

Engagement Report

The Engagement Report shows the engagement for the videos in your account. This includes an engagement score and the number of views at the 1%, 25%, 50%, 75% and 100% points of the video. The Engagement Report allows the data to be segmented into dimensions:

  • Video - displays engagement metrics on videos
  • Player - displays engagement metrics on players

Account Engagement  Report

For detailed information on the Engagement report, see the Engagement Report Reference.

Exporting Report Data

Report data can be downloaded as both comma separated values and Excel formats.

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