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BEML is a Brightcove feature that enables development of custom player templates. BEML stands for Brightcove Experience Markup Language. It uses XML to specify a player template. Using BEML, you can combine standard and custom player components into practically infinite different possible layouts and customize the colors, themes, and behavior of each component. After you add a BEML player template to your account, you can use the Publishing module to create and configure instances of your custom players.
Players are collections of components, like video displays, navigation and advertising units. The Publishing module is a UI tool for creating players for you to publish on your site. The Player API allows you to extend your players and customize them further, integrating them with other services like reporting and ad servers, and adding your own UI.
The Player API is an ActionScript 3-based set of functionality for building player UI on your websites. The framework allows for more flexibility in UI by allowing you to assemble modules, like navigation and consumer tools, to your specifications. And because it's built using ActionScript 3, the performance is greatly improved.