Why Do You Need an Ad Server?

Applies to Roles
Ad Operations
Version
Brightcove 4
Modules
Edition
Express, Pro, Enterprise

Ad servers are necessary to:

  • Store assets.
  • Manage contract data, including Flight dates, Targeting data (demo, geo, ISP/OSP, day-part, site/zone, etc.), and CPMs.
  • Provide algorithms to deliver assets back to the page/player.
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