Video Cloud players now support VAST 1.0 and 2.0 ads with all combinations of Video, Companion, and NonLinear elements, as well as VAST wrappers. For more information about VAST, start with Using the VAST Standard in Brightcove Players. Click here for the VAST 2.0 version of this document. To use the Video Cloud ad formats instead of the VAST ad formats, see Supported Ad Formats and Format Codes.
The following table lists the VAST ad formats supported by Brightcove. It also lists the Brightcove-provided templates that have room for the specified VAST format.
| frmt | ad format | description | supported players |
|---|---|---|---|
| 0 | Video Ad | A video creative (.flv, .swf, .jpg, .png, or static .gif) that plays in the player's video display. | All players |
| 1 | Overlay | Graphical ad in bottom third of the video display that displays while the video plays (.swf, .jpg, .png, or static .gif). | All players |
| 2 | Video Pod (468x60) | Loads a video ad, a 300x250 expandable banner, and 468x60 leave-behind creative. | Tabbed Player Template Compact Tabbed Template |
| 6 | Banner (468x60) | A 468x60 banner (.swf, .jpg, .png, or static .gif) in the bottom right of the player. | Tabbed Player Template Compact Tabbed Template |
| 14 | Video Pod (728x90) | Loads a video ad, a 300x250 expandable banner, and 728x90 leave-behind creative. | Compact Tabbed Template |
| 15 | Banner (728x90) | A 728x90 banner (.swf, .jpg, .png, or static .gif) at the bottom of the player, center justified. | Compact Tabbed Navigation 2.0 Thumbnail Navigation 2.0 Compact Tabbed Navigation 3.0 |
| 17 | Banner (300x60) | A 300x60 banner (.swf, .jpg, .png, or static .gif) that displays to the upper right in the player. | Compact Minimizing with List 2.0 Video Player with Horizontal List 3.0 |
| 19 | Video Pod (300x60) | A video ad with a 300x60 banner. | Video Player with Horizontal List |
| 20 | Overlay Pod (468x60) | Graphical ad in bottom third of the video display that displays while the video plays (.swf, .jpg, .png, or static .gif), with a 300x250 expandable banner and a 468x60 leave-behind banner that displays to the bottom right. | Tabbed Navigation Compact Tabbed Navigation |
| 21 | Overlay Pod (728x90) | Graphical ad in bottom third of the video display that displays while the video plays (.swf, .jpg, .png, or static .gif), with a 300x250 expandable banner and a 728x90 leave-behind banner that displays to the bottom right. | Compact Tab 3.0 |
| 22 | Ad SWF | A SWF (Flash) ad that is loaded from a URL specified in the response XML, which then draws over any part of the player. | All players |
| 23 | Overlay Pod (300x60) | Graphical ad in bottom third of the video display that displays while the video plays, with a companion 300x60 banner that displays in the top right of the player. |
Video Player with Horizontal List |
This section describes each of the supported ad formats, including a visual example and the XML specification.

A Video Ad displays in the video display component of the player. It is supported by all Video Cloud player templates. The ad can be served as pre-roll, mid-roll or post-roll. During video ad playback:
Corresponding Video Cloud Ad Format for a demo Video Ad example.
<?xml version="1.0" encoding="UTF-8"?>
<VideoAdServingTemplate xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:noNamespaceSchemaLocation="vast.xsd">
<Ad id="BC0">
<InLine>
<AdSystem>DART</AdSystem>
<AdTitle>Brightcove VAST Video Ad</AdTitle>
<Description>VAST example of a simple video ad. Equivalent to Brightcove
format number 0.</Description>
<Impression>
<URL id="yourAdvertiser">
<![CDATA[http://ads.example.com/impression?;trackPoint=start;frmt=0;duration=13]]>
</URL>
<URL id="yourAdvertiser">
<![CDATA[http://ads.example.com/impression?;trackPoint=start;frmt=0;duration=13]]>
</URL>
</Impression>
<TrackingEvents>
<Tracking event="start">
<URL id="yourAdvertiser">
<![CDATA[http://ads.example.com/tracking?;trackPoint=trackstart;frmt=0;duration=13]]>
</URL>
</Tracking>
<Tracking event="midpoint">
<URL id="yourAdvertiser">
<![CDATA[http://ads.example.com/tracking?;trackPoint=mid;frmt=0;duration=13;]]>
</URL>
</Tracking>
<Tracking event="complete">
<URL id="yourAdvertiser">
<![CDATA[http://ads.example.com/tracking?;trackPoint=end;frmt=0;duration=13]]>
</URL>
</Tracking>
<Tracking event="pause">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=pause;frmt=0;duration=13;]>
</URL>
</Tracking>
<Tracking event="resume">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=resume;frmt=0;duration=13;]>
</URL>
</Tracking>
<Tracking event="mute">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=mute;frmt=0;duration=13;]>
</URL>
</Tracking>
<Tracking event="unmute">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=unmute;frmt=0;duration=13;]>
</URL>
</Tracking>
</TrackingEvents>
<Video>
<Duration>00:00:13</Duration>
<AdID>BCID9001000</AdID>
<VideoClicks>
<ClickThrough>
<URL id="yourAdvertiser">
<![CDATA[http://website.example.com/?customerFrom=yourVideo]]>
</URL>
</ClickThrough>
</VideoClicks>
<MediaFiles>
<MediaFile delivery="progressive" bitrate="466" width="480"
height="360" type="video/x-flv">
<URL>
<![CDATA[http://ads.example.com/videoAds/video.flv]]>
</URL>
</MediaFile>
</MediaFiles>
</Video>
</InLine>
</Ad>
</VideoAdServingTemplate>

An overlay ad is a graphical ad that displays in bottom third of the video display while the video plays.
Corresponding Video Cloud Ad Format for a demo Overlay ad example.
<?xml version="1.0" encoding="UTF-8"?>
<VideoAdServingTemplate xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:noNamespaceSchemaLocation="vast_loose.xsd">
<Ad id="BC1">
<InLine>
<AdSystem>DART</AdSystem>
<AdTitle>Overlay 480x90</AdTitle>
<Description>VAST Example of video overlay ad with JPEG creative. Equivalent
to Brightcove format number 1</Description>
<Impression>
<URL id="simulatedNetwork">
<![CDATA[http://billing.example.com/impression?trackPoint=start;frmt=17;duration=13]]>
</URL>
</Impression>
<TrackingEvents>
<Tracking event="start">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=trackstart;frmt=17;duration=13]]>
</URL>
</Tracking>
<Tracking event="midpoint">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=mid;frmt=1;duration=13]]>
</URL>
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/tracking?trackPoint=mid2;]]>
</URL>
</Tracking>
<Tracking event="complete">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=end;frmt=1;duration=13]]>
</URL>
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/tracking?trackPoint=complete;]]>
</URL>
</Tracking>
</TrackingEvents>
<NonLinearAds>
<NonLinear id="overlay" duration="00:00:05" width="480" height="90"
resourceType="static" scalable="true"
maintainAspectRatio="true" creativeType="image/png">
<URL>
<![CDATA[http://ads.example.com/creatives/overlay_480x90.jpg]]>
</URL>
<NonLinearClickThrough>
<URL>
<![CDATA[http://advertiser.example.com?clickThrough=overlay_VAST_jpg]]>
</URL>
</NonLinearClickThrough>
</NonLinear>
</NonLinearAds>
</InLine>
</Ad>
</VideoAdServingTemplate>

This is a combination of a video ad, a 300x250 expandable banner, and a 468x60 leave-behind creative.
Corresponding Vidoe Cloud Ad Format for a demo Video Pod (468x60) ad example.
<?xml version="1.0" encoding="UTF-8"?>
<VideoAdServingTemplate xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:noNamespaceSchemaLocation="vast.xsd">
<Ad id="BC2">
<InLine>
<AdSystem>DART</AdSystem>
<AdTitle>SynchedBanner with expanding swf</AdTitle>
<Description>VAST Example of video ad with 468x60 companion banner that
expands to 300x250 banner companion. Equivalent to Brightcove format
number 2</Description>
<Impression>
<URL id="simulatedAdvertiser">
<![CDATA[http://billing.example.com/?trackPoint=impression]]>
</URL>
<URL id="simulatedPublisher">
<![CDATA[http://billing.example.com/?trackPoint=impression2]]>
</URL>
</Impression>
<TrackingEvents>
<Tracking event="start">
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/?trackPoint=start]]>
</URL>
<URL id="simulatedPublisher">
<![CDATA[http://tracking.example.com/?trackPoint=start2]]>
</URL>
</Tracking>
<Tracking event="midpoint">
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/?trackPoint=mid]]>
</URL>
<URL id="simulatedPublisher">
<![CDATA[http://tracking.example.com/?trackPoint=mid2]]>
</URL>
</Tracking>
<Tracking event="complete">
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/?trackPoint=end]]>
</URL>
<URL id="simulatedPublisher">
<![CDATA[http://tracking.example.com/?trackPoint=end2]]>
</URL>
</Tracking>
<Tracking event="pause">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=pause;frmt=0;duration=13;]>
</URL>
</Tracking>
<Tracking event="resume">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=resume;frmt=0;duration=13;]>
</URL>
</Tracking>
<Tracking event="mute">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=mute;frmt=0;duration=13;]>
</URL>
</Tracking>
<Tracking event="unmute">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=unmute;frmt=0;duration=13;]>
</URL>
</Tracking>
</TrackingEvents>
<Video>
<Duration>00:00:13</Duration>
<AdID>BCID9001001</AdID>
<VideoClicks>
<ClickThrough>
<URL id="simulatedAdvertiser">
<![CDATA[http://advertiser.example.com/]]>
</URL>
</ClickThrough>
</VideoClicks>
<MediaFiles>
<MediaFile delivery="progressive" bitrate="466" width="480"
height="360" type="video/x-flv">
<URL>
<![CDATA[http://ads.example.com/videoAds/video.flv]]>
</URL>
</MediaFile>
</MediaFiles>
</Video>
<CompanionAds>
<Companion id="banner" width="468" height="60" resourceType="static"
creativeType="image/jpeg">
<URL><![CDATA[http://ads.example.com/banner_468x60.png]]></URL>
<CompanionClickThrough>
<URL>
<![CDATA[http://advertiser.example.com/?clickThrough=banner468x60_VAST_jpg]]>
</URL>
</CompanionClickThrough>
</Companion>
<Companion id="expanding_banner" width="0" height="0"
expandedWidth="300" expandedHeight="250" resourceType="static"
creativeType="application/x-shockwave-flash">
<URL>
<![CDATA[http://ads.example.com/expanded_300x250.swf]]>
</URL>
<CompanionClickThrough>
<URL>
<![CDATA[http://advertiser.example.com/?clickThrough=banner300x250_VAST_expandingBanner]]>
</URL>
</CompanionClickThrough>
</Companion>
</CompanionAds>
</InLine>
</Ad>
</VideoAdServingTemplate>

Corresponding Video Cloud Ad Format for a demo Banner (468x60) ad example.
<?xml version="1.0" encoding="UTF-8"?>
<VideoAdServingTemplate xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:noNamespaceSchemaLocation="vast.xsd">
<Ad id="BC6">
<InLine>
<AdSystem>DART</AdSystem>
<AdTitle>Banner 468x60</AdTitle>
<Description>VAST example of a 468x60 banner with Flash creative. Equivalent
to Brightcove format number 6.</Description>
<Impression>
<URL id="simulatedNetwork">
<![CDATA[http://billing.example.com/impression?trackPoint=start]]>
</URL>
</Impression>
<TrackingEvents>
<Tracking event="start">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=trackstart]]>
</URL>
</Tracking>
<Tracking event="midpoint">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=mid]]>
</URL>
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/tracking?trackPoint=mid2]]>
</URL>
</Tracking>
<Tracking event="complete">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=end]]>
</URL>
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/tracking?trackPoint=complete]]>
</URL>
</Tracking>
</TrackingEvents>
<CompanionAds>
<Companion id="banner" width="468" height="60" resourceType="static"
creativeType="application/x-shockwave-flash">
<URL>
<![CDATA[http://ads.example.com/creatives/banner_468x60.swf]]>
</URL>
<CompanionClickThrough>
<URL>
<![CDATA[http://advertiser.example.com/?clickThrough=banner468x60_VAST_swf]]>
</URL>
</CompanionClickThrough>
</Companion>
</CompanionAds>
</InLine>
</Ad>
</VideoAdServingTemplate>

This is a combination of a video ad, a 300x250 expandable banner, and a 728x90 leave-behind creative.
Corresponding Video Cloud Ad Format for a demo Video Pod (728x90) example.
<?xml version="1.0" encoding="UTF-8"?>
<VideoAdServingTemplate xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:noNamespaceSchemaLocation="vast.xsd">
<Ad id="BC14">
<InLine>
<AdSystem>DART</AdSystem>
<AdTitle>SynchedBanner 728x90 with expanding swf</AdTitle>
<Description>VAST Example of video ad with 728x90 companion banner that
expands to 300x250 banner companion.. Equivalent to Brightcove format
number 14</Description>
<Impression>
<URL id="simulatedAdvertiser">
<![CDATA[http://billing.example.com/?trackPoint=impression]]>
</URL>
<URL id="simulatedPublisher">
<![CDATA[http://billing.example.com/?trackPoint=impression2]]>
</URL>
</Impression>
<TrackingEvents>
<Tracking event="start">
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/?trackPoint=start]]>
</URL>
<URL id="simulatedPublisher">
<![CDATA[http://tracking.example.com/?trackPoint=start2]]>
</URL>
</Tracking>
<Tracking event="midpoint">
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/?trackPoint=mid]]>
</URL>
<URL id="simulatedPublisher">
<![CDATA[http://tracking.example.com/?trackPoint=mid2]]>
</URL>
</Tracking>
<Tracking event="complete">
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/?trackPoint=end]]>
</URL>
<URL id="simulatedPublisher">
<![CDATA[http://tracking.example.com/?trackPoint=end2]]>
</URL>
</Tracking>
<Tracking event="pause">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=pause;frmt=0;duration=13;]>
</URL>
</Tracking>
<Tracking event="resume">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=resume;frmt=0;duration=13;]>
</URL>
</Tracking>
<Tracking event="mute">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=mute;frmt=0;duration=13;]>
</URL>
</Tracking>
<Tracking event="unmute">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=unmute;frmt=0;duration=13;]>
</URL>
</Tracking>
</TrackingEvents>
<Video>
<Duration>00:00:13</Duration>
<AdID>BCID9001002</AdID>
<VideoClicks>
<ClickThrough>
<URL id="simulatedAdvertiser">
<![CDATA[http://advertiser.example.com/]]>
</URL>
</ClickThrough>
</VideoClicks>
<MediaFiles>
<MediaFile delivery="progressive" bitrate="466" width="480"
height="360" type="video/x-flv">
<URL>
<![CDATA[http://ads.example.com/videoAds/video.flv]]>
</URL>
</MediaFile>
</MediaFiles>
</Video>
<CompanionAds>
<Companion id="banner" width="728" height="90" resourceType="static"
creativeType="image/jpeg">
<URL><![CDATA[http://ads.example.com/banner_728x90.jpg]]></URL>
<CompanionClickThrough>
<URL>
<![CDATA[http://advertiser.example.com/?clickThrough=banner728x90_VAST_jpg]]>
</URL>
</CompanionClickThrough>
</Companion>
<Companion id="expanding_banner" width="0" height="0"
expandedWidth="300" expandedHeight="250" resourceType="static"
creativeType="application/x-shockwave-flash">
<URL><![CDATA[http://ads.example.com/expanded_300x250.swf]]>
</URL>
<CompanionClickThrough>
<URL>
<![CDATA[http://advertiser.example.com/?clickThrough=banner300x250_VAST_expandingBanner]]>
</URL>
</CompanionClickThrough>
</Companion>
</CompanionAds>
</InLine>
</Ad>
</VideoAdServingTemplate>

Corresponding Video Cloud Ad Format for a demo Banner ad example.
<?xml version="1.0" encoding="UTF-8"?>
<VideoAdServingTemplate xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:noNamespaceSchemaLocation="vast.xsd">
<Ad id="BC15">
<InLine>
<AdSystem>DART</AdSystem>
<AdTitle>Banner 468x60</AdTitle>
<Description>VAST example of a 728x90 banner with Flash creative. Equivalent
to Brightcove format number 15.</Description>
<Impression>
<URL id="simulatedNetwork">
<![CDATA[http://billing.example.com/impression?trackPoint=start]]>
</URL>
</Impression>
<TrackingEvents>
<Tracking event="start">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=trackstart]]>
</URL>
</Tracking>
<Tracking event="midpoint">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=mid]]>
</URL>
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/tracking?trackPoint=mid2]]>
</URL>
</Tracking>
<Tracking event="complete">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=end]]>
</URL>
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/tracking?trackPoint=complete]]>
</URL>
</Tracking>
</TrackingEvents>
<CompanionAds>
<Companion id="banner" width="728" height="90" resourceType="static"
creativeType="application/x-shockwave-flash">
<URL>
<![CDATA[http://ads.example.com/creatives/banner_728x90.swf]]>
</URL>
<CompanionClickThrough>
<URL>
<![CDATA[http://advertiser.example.com/?clickThrough=banner728x90_VAST_swf]]>
</URL>
</CompanionClickThrough>
</Companion>
</CompanionAds>
</InLine>
</Ad>
</VideoAdServingTemplate>

Corresponding Video Cloud Ad Format for a demo Banner ad example.
<?xml version="1.0" encoding="UTF-8"?>
<VideoAdServingTemplate xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:noNamespaceSchemaLocation="vast.xsd">
<Ad id="BC17">
<InLine>
<AdSystem>DART</AdSystem>
<AdTitle>Banner 300x60</AdTitle>
<Description>VAST example of a 300x60 banner with JPEG creative. Equivalent to
Brightcove format number 17.</Description>
<Impression>
<URL id="simulatedNetwork">
<![CDATA[http://billing.example.com/impression?trackPoint=start]]>
</URL>
</Impression>
<TrackingEvents>
<Tracking event="start">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=trackstart]]>
</URL>
</Tracking>
<Tracking event="midpoint">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=mid]]>
</URL>
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/tracking?trackPoint=mid2]]>
</URL>
</Tracking>
<Tracking event="complete">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=end]]>
</URL>
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/tracking?trackPoint=complete]]>
</URL>
</Tracking>
</TrackingEvents>
<CompanionAds>
<Companion id="banner" width="300" height="60" resourceType="static"
creativeType="image/jpg">
<URL>
<![CDATA[http://ads.example.com/creatives/banner_300x60.jpg]]>
</URL>
<CompanionClickThrough>
<URL>
<![CDATA[http://advertiser.example.com/?clickThrough=banner300x60_VAST_jpg]]>
</URL>
</CompanionClickThrough>
</Companion>
</CompanionAds>
</InLine>
</Ad>
</VideoAdServingTemplate>

Corresponding Video Cloud Ad Format for a demo VideoPod (300x60) ad example.
<?xml version="1.0" encoding="UTF-8"?>
<VideoAdServingTemplate xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:noNamespaceSchemaLocation="vast.xsd">
<Ad id="BC19">
<InLine>
<AdSystem>DART</AdSystem>
<AdTitle>SynchedBanner 300x60 with expanding swf</AdTitle>
<Description>VAST Example of video ad with 300x60 companion banner that
expands to 300x250 banner companion. Equivalent to Brightcove format
number 19</Description>
<Impression>
<URL id="simulatedAdvertiser">
<![CDATA[http://billing.example.com/?trackPoint=impression]]>
</URL>
<URL id="simulatedPublisher">
<![CDATA[http://billing.example.com/?trackPoint=impression2]]>
</URL>
</Impression>
<TrackingEvents>
<Tracking event="start">
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/?trackPoint=start]]>
</URL>
<URL id="simulatedPublisher">
<![CDATA[http://tracking.example.com/?trackPoint=start2]]>
</URL>
</Tracking>
<Tracking event="midpoint">
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/?trackPoint=mid]]>
</URL>
<URL id="simulatedPublisher">
<![CDATA[http://tracking.example.com/?trackPoint=mid2]]>
</URL>
</Tracking>
<Tracking event="complete">
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/?trackPoint=end]]>
</URL>
<URL id="simulatedPublisher">
<![CDATA[http://tracking.example.com/?trackPoint=end2]]>
</URL>
</Tracking>
<Tracking event="pause">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=pause;frmt=0;duration=13;]>
</URL>
</Tracking>
<Tracking event="resume">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=resume;frmt=0;duration=13;]>
</URL>
</Tracking>
<Tracking event="mute">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=mute;frmt=0;duration=13;]>
</URL>
</Tracking>
<Tracking event="unmute">
<URL id="yourAdvertiser">
<![CDATAhttp://ads.example.com/tracking?;trackPoint=unmute;frmt=0;duration=13;]>
</URL>
</Tracking>
</TrackingEvents>
<Video>
<Duration>00:00:13</Duration>
<AdID>BCID9001003</AdID>
<VideoClicks>
<ClickThrough>
<URL id="simulatedAdvertiser">
<![CDATA[http://advertiser.example.com/]]>
</URL>
</ClickThrough>
</VideoClicks>
<MediaFiles>
<MediaFile delivery="progressive" bitrate="466" width="480"
height="360" type="video/x-flv">
<URL>
<![CDATA[http://ads.example.com/videoAds/video.flv]]>
</URL>
</MediaFile>
</MediaFiles>
</Video>
<CompanionAds>
<Companion id="banner" width="300" height="60" resourceType="static"
creativeType="image/jpeg">
<URL><![CDATA[http://ads.example.com/banner_300x60.png]]></URL>
<CompanionClickThrough>
<URL>
<![CDATA[http://advertiser.example.com/?clickThrough=banner300x60_VAST_jpg]]>
</URL>
</CompanionClickThrough>
</Companion>
<Companion id="expanding_banner" width="0" height="0"
expandedWidth="300" expandedHeight="250" resourceType="static"
creativeType="application/x-shockwave-flash">
<URL><![CDATA[http://ads.example.com/expanded_300x250.swf]]></URL>
<CompanionClickThrough>
<URL>
<![CDATA[http://advertiser.example.com/?clickThrough=banner300x250_VAST_expandingBanner]]>
</URL>
</CompanionClickThrough>
</Companion>
</CompanionAds>
</InLine>
</Ad>
</VideoAdServingTemplate>

Corresponding Video Cloud Ad Format for a demo Overlay Pod (468x60) ad example.
<?xml version="1.0" encoding="UTF-8"?>
<VideoAdServingTemplate xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:noNamespaceSchemaLocation="vast.xsd">
<Ad id="BC20">
<InLine>
<AdSystem>DART</AdSystem>
<AdTitle>Synched Overlay 468x60</AdTitle>
<Description>VAST Example of video overlay ad with 468x60 companion banner
that expands to 300x250 banner companion. Equivalent to Brightcove format
number 20</Description>
<Impression>
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/impression?trackPoint=start]]>
</URL>
</Impression>
<TrackingEvents>
<Tracking event="start">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=trackstart]]>
</URL>
</Tracking>
<Tracking event="midpoint">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=mid]]>
</URL>
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/tracking?trackPoint=mid2]]>
</URL>
</Tracking>
<Tracking event="complete">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=end]]>
</URL>
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/tracking?trackPoint=complete]]>
</URL>
</Tracking>
</TrackingEvents>
<CompanionAds>
<Companion id="banner" width="468" height="60" resourceType="static"
creativeType="image/jpg">
<URL>
<![CDATA[http://ads.example.com/creatives/banner_468x60.swf]]>
</URL>
<CompanionClickThrough>
<URL><![CDATA[http://website.example.com/]]>
</URL>
</CompanionClickThrough>
</Companion>
<Companion id="expanding_banner" width="0" height="0"
expandedWidth="300" expandedHeight="250" resourceType="static"
creativeType="application/x-shockwave-flash">
<URL>
<![CDATA[http://ads.example.com/creatives/expanded_300x250.swf]]>
</URL>
<CompanionClickThrough>
<URL>
<![CDATA[http://advertiser.example.com/?clickThrough=banner300x250_VAST_expandingBanner]]>
</URL>
</CompanionClickThrough>
</Companion>
</CompanionAds>
<NonLinearAds>
<NonLinear id="overlay" width="480" height="90"
resourceType="static" scalable="true"
maintainAspectRatio="true"
creativeType="application/x-shockwave-flash">
<URL>
<![CDATA[http://ads.example.com/creatives/overlay_f9.swf]]>
</URL>
<NonLinearClickThrough>
<URL><![CDATA[http://advertiser.example.com/]]>
</URL>
</NonLinearClickThrough>
</NonLinear>
</NonLinearAds>
</InLine>
</Ad>
</VideoAdServingTemplate>

Corresponding Video Cloud Ad Format for a demo Overlay Pod (728x90) ad example.
<?xml version="1.0" encoding="UTF-8"?>
<VideoAdServingTemplate xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:noNamespaceSchemaLocation="vast.xsd">
<Ad id="BC21">
<InLine>
<AdSystem>DART</AdSystem>
<AdTitle>Synched Overlay 728x90</AdTitle>
<Description>VAST Example of video overlay ad with 728x90 companion banner
that expands to 300x250 banner companion. Equivalent to Brightcove format
number 21</Description>
<Impression>
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/impression?trackPoint=start]]>
</URL>
</Impression>
<TrackingEvents>
<Tracking event="start">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=trackstart]]>
</URL>
</Tracking>
<Tracking event="midpoint">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=mid]]>
</URL>
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/tracking?trackPoint=mid2]]>
</URL>
</Tracking>
<Tracking event="complete">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=end]]>
</URL>
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/tracking?trackPoint=complete]]>
</URL>
</Tracking>
</TrackingEvents>
<CompanionAds>
<Companion id="banner" width="728" height="90" resourceType="static"
creativeType="image/png">
<URL>
<![CDATA[http://ads.example.com/creatives/banner_728x90.png]]>
</URL>
<CompanionClickThrough>
<URL><![CDATA[http://website.example.com/]]>
</URL>
</CompanionClickThrough>
</Companion>
<Companion id="expanding_banner" width="0" height="0"
expandedWidth="300" expandedHeight="250" resourceType="static"
creativeType="image/png">
<URL>
<![CDATA[http://ads.example.com/creatives/expanded_300x250.png]]>
</URL>
<CompanionClickThrough>
<URL>
<![CDATA[http://advertiser.example.com/?clickThrough=banner300x250_VAST_expandingBanner]]>
</URL>
</CompanionClickThrough>
</Companion>
</CompanionAds>
<NonLinearAds>
<NonLinear id="overlay" width="480" height="90"
resourceType="static" scalable="true"
maintainAspectRatio="true" creativeType="image/gif">
<URL>
<![CDATA[http://ads.example.com/creatives/overlay.gif]]>
</URL>
<NonLinearClickThrough>
<URL><![CDATA[http://advertiser.example.com/]]>
</URL>
</NonLinearClickThrough>
</NonLinear>
</NonLinearAds>
</InLine>
</Ad>
</VideoAdServingTemplate>
<?xml version="1.0" encoding="UTF-8"?>
<VideoAdServingTemplate xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:noNamespaceSchemaLocation="vast_loose.xsd">
<Ad id="BC22">
<InLine>
<AdSystem>DART</AdSystem>
<AdTitle>AdSwf VAST ExampleSwf</AdTitle>
<Description>VAST example of Brightcove AdSwf format using
adswf_Example.swf from the developer kit. Equivalent to Brightcove
format number 22.</Description>
<Impression>
<URL id="simulatedNetwork">
<![CDATA[http://billing.example.com/?trackPoint=start]]>
</URL>
</Impression>
<TrackingEvents>
<Tracking event="start">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/?trackPoint=trackstart]]>
</URL>
</Tracking>
<Tracking event="midpoint">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/?trackPoint=mid]]>
</URL>
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/?trackPoint=mid2]]>
</URL>
</Tracking>
</TrackingEvents>
<NonLinearAds>
<NonLinear id="adSwf" resourceType="static" creativeType="SWF">
<URL><![CDATA[http://ads.example.com/adSwf_Example.swf]]>
</URL>
<AdParameters>
<optionalArg>1</optionalArg>
<SecondParameter>Two</SecondParameter>
</AdParameters>
</NonLinear>
</NonLinearAds>
</InLine>
</Ad>
</VideoAdServingTemplate>
Note that the <AdParameters> elements are just there to show you that you can freely add child elements to the adSwf element, similar to the <optionalArg> elements in Brightcove AdSwf XML format.
Caution: <Duration> is a reserved tag and should not be used for AdParameters.
For more information, see Developing Ad Display SWFs.

Corresponding Video Cloud Ad Format for a demo Overlay Pod (300x60) example.
<?xml version="1.0" encoding="UTF-8"?>
<VideoAdServingTemplate xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:noNamespaceSchemaLocation="vast.xsd">
<Ad id="BC23">
<InLine>
<AdSystem>DART</AdSystem>
<AdTitle>Synched Overlay 300x60</AdTitle>
<Description>VAST Example of video overlay ad with 300x60 companion banner
that expands to 300x250 banner companion. Equivalent to Brightcove format
number 23</Description>
<Impression>
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/impression?trackPoint=start]]>
</URL>
</Impression>
<TrackingEvents>
<Tracking event="start">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=trackstart]]>
</URL>
</Tracking>
<Tracking event="midpoint">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=mid]]>
</URL>
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/tracking?trackPoint=mid2]]>
</URL>
</Tracking>
<Tracking event="complete">
<URL id="simulatedNetwork">
<![CDATA[http://tracking.example.com/tracking?trackPoint=end]]>
</URL>
<URL id="simulatedAdvertiser">
<![CDATA[http://tracking.example.com/tracking?trackPoint=complete]]>
</URL>
</Tracking>
</TrackingEvents>
<CompanionAds>
<Companion id="banner" width="300" height="60" resourceType="static"
creativeType="image/jpg">
<URL>
<![CDATA[http://ads.example.com/creatives/banner_300x60.jpg]]>
</URL>
<CompanionClickThrough>
<URL>
<![CDATA[http://advertiser.example.com/?clickThrough=banner300x60_VAST_jpg]]>
</URL>
</CompanionClickThrough>
</Companion>
<Companion id="expanding_banner" width="0" height="0"
expandedWidth="300" expandedHeight="250" resourceType="static"
creativeType="image/jpeg">
<URL>
<![CDATA[http://ads.example.com/creatives/expanded_300x250.jpg]]>
</URL>
<CompanionClickThrough>
<URL>
<![CDATA[http://advertiser.example.com/?clickThrough=banner300x250_VAST_expandingBanner]]>
</URL>
</CompanionClickThrough>
</Companion>
</CompanionAds>
<NonLinearAds>
<NonLinear id="overlay" width="480" height="90"
resourceType="static" scalable="true"
maintainAspectRatio="true"
creativeType="application/x-shockwave-flash">
<URL>
<![CDATA[http://ads.example.com/creatives/overlay_f9.swf]]>
</URL>
<NonLinearClickThrough>
<URL><![CDATA[http://advertiser.example.com/]]>
</URL>
</NonLinearClickThrough>
</NonLinear>
</NonLinearAds>
</InLine>
</Ad>
</VideoAdServingTemplate>