Using the Omniture SiteCatalyst Analytics Solution

Applies to Roles
Developer
Version
Brightcove 4
Modules
Publishing Module
Edition
Express, Pro, Enterprise

For general information about integrating web analytics with Brightcove, see Developing an Analytics SWF.

If you are an Omniture SiteCatalyst customer, you can take advantage of Omniture's video tracking feature, which uses an analytics SWF that you can plug into your Brightcove players. Using Omniture's video tracking feature, you can automatically track and generate reports about:

  • Video Views
  • Video Visits
  • Video Daily Uniques
  • Video Segments (25%, 50%, 75%)
  • Video Flow (previous/next, what order videos were viewed in)
  • Time Spent

For more information, contact your Omniture Care representative.

Using Omniture SiteCatalyst Video Tracking

To get started with Omniture SiteCatalyst video tracking:

  1. Log into Omniture SiteCatalyst.
  2. Click Help.
  3. Select Supporting Docs > Manuals.
  4. Select the Media_Tracking_Guide.

This gives you access to the Omniture Media Tracking with JavaScript and ActionSource Implementation Guide, which provides documentation about how to download the Omniture video tracking SWF and how to configure, and use the Omniture video tracking feature with Brightcove players.

To use the Omniture Media Tracking feature with Brightcove players, you need to:

  1. Download the Media Tracking SWF, ActionSourceExtension.swf, and host it on your own server.
  2. Create an XML configuration file, as described in the Omniture Media Tracking documentation, and host it on your own server.
  3. Make sure you have a crossdomain.xml file that authorizes Brightcove players to interact with these two files.
  4. Configure your Brightcove players to use the Media Tracking SWF as a plug-in.

Adding the Omniture Video Tracking SWF to your Brightcove Players

To add the Omniture Video Tracking SWF to a Brightcove player:

  1. Open the Brightcove Publishing module.
  2. Select the player you want to modify and click Settings.
  3. Click the Plug-Ins tab.
  4. In the Custom Plug-Ins field, enter the URL to the Omniture Video Tracking SWF on your server, including a query parameter with the URL to the configuration file on your server. For example:
    http://my.example.com/video/ActionSourceExtension.swf?s.configURL=my.example.com/video/config.xml 
    Note: the s.configURL parameter in this link is case sensitive. It must be specified as 's.configURL' exactly, otherwise Omniture will not track your Video data.
  5. Click Save Changes.

Cross-domain Settings for Omniture Video Tracking

Make sure the crossdomain.xml file on the domain where your player is hosted is set up to allow the Flash player to access data from the Brightcove domain. To do this, add the following domain to your site's crossdomain.xml file:

<allow-access-from domain="*.brightcove.com" />

The crossdomain.xml file is a file that lives on your domain that contains a list of trusted third party domains. If you're unsure how to modify this file as described here, please consult your webmaster.

Read more about using a crossdomain.xml file.

 

 

 

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