Reporting and Analytics

The Analytics module brings together information about your media and players. Regardless of your specific goals for online video, understanding your audience is a key to developing the most successful strategy. The clearer your picture of a typical viewer, the easier it is to create content that will engage them in formats they can easily consume. Using the Analytics module, you can generate up-to-date reports about how many viewers you have, how much viewers are watching your videos, when they stop watching them, and even where they are watching from.

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This topic describes how you can export reports from the Analytics module. To use the export feature, you must have Flash Player 10 installed. For an introduction to the Analytics module, read Getting Started with the Analytics Module.

To export a report:

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An introduction to configuring how Brightcove gathers and reports analytics data.

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Watch a video tutorial about Video Cloud's reporting and analytics features.

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A reference to all of the reports that you can generate in the Video Cloud Studio Analytics module.

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Using the Reports page in the Video Cloud Studio to generate, view, and export reports about the performance of your Video Cloud media.

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How to make sure custom video players are identified properly in the Video Cloud Reports.

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Reports you generate in the Video Cloud Studio Reports page are exported in CSV format, using the Anglophone convention for delimiters: comma to separate thousands and dot to separate decimals. This topic explains how to view a report in Microsoft Excel using the opposite convention (used in Germany and many other countries).

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How to integrate your players with Google Analytics, using a plug-in SWF.

This topic describes how to integrate your players with Google Analytics. With Google's Flash Tracking feature, you can track your players anywhere they are published without relying on in-page JavaScript code. Read this Google documentation for an introduction to Google Flash Tracking.

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This document describes how to develop an analytics SWF. An analytics SWF is a non-visual Flash component that you can use to fire and collect events relating to video and player performance. You can use the Publishing module to configure a Video Cloud player to use an analytics SWF. You can also customize a player template so that all players using the template use the analytics SWF. You can develop specialized analytics SWFs to work with any number of web and video analytics solutions.

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This topic describes how to develop an analytics SWF for Google Analytics Flash Tracking.

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This page presents the source for the example Google Flash Tracking Analytics SWF, GoogleAnalytics.as. You can also download it as a zip file. This sample file fires the player load, stream start, and stream complete events to Google Analytics. It is described in more detail in Sample Analytics SWF: Google Analytics Flash Tracking.

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This topic explains how to retrieve analytics data from your Video Cloud account.

Note that access to the Analytics API is currently limited and available only for Professional or Enterprise accounts.If you are interested in getting access to the Analytics API, please contact your Account Manager.

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Information about the removal of reports from the Brightcove Console.

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