The Analytics module brings together information about your media and players. Regardless of your specific goals for online video, understanding your audience is a key to developing the most successful strategy. The clearer your picture of a typical viewer, the easier it is to create content that will engage them in formats they can easily consume. Using the Analytics module, you can generate up-to-date reports about how many viewers you have, how much viewers are watching your videos, when they stop watching them, and even where they are watching from.