Reporting and Analytics

Reports

Using the Reports page in the Brightcove Studio to generate, view, and export reports about the performance of your Brightcove media.

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Reports: Converting Numerical Delimiters in Excel

Reports you generate in the Brightcove Studio Reports page are exported in CSV format, using the Anglophone convention for delimiters: comma to separate thousands and dot to separate decimals. This topic explains how to view a report in Microsoft Excel using the opposite convention (used in Germany and many other countries).

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Integration with Google Analytics

This topic describes how to integrate your players with Google Analytics. With Google's newly-released Flash Tracking feature, you can track your players anywhere they are published without relying on in-page JavaScript code.

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Developing an Analytics SWF

This document describes how to develop an analytics SWF. An analytics SWF is a non-visual Flash component that you can use to fire and collect events relating to video and player performance.

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Analytics SWF: Google Analytics Flash Tracking for Developers

This topic describes how to develop an analytics SWF, using as an example an analytics SWF for Google Analytics Flash Tracking.

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Source for Sample Google Flash Tracking Analytics SWF

This page presents the source for the example Google Flash Tracking Analytics SWF, GoogleAnalytics.as. You can also download it as a zip file. This sample file fires the player load, stream start, and stream complete events to Google Analytics. It is described in more detail in Sample Analytics SWF: Google Analytics Flash Tracking.

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Using the Omniture SiteCatalyst Analytics Solution

If you are an Omniture SiteCatalyst customer, you can take advantage of Omniture's Media Tracking SWF, which is an analytics SWF that you can plug into your Brightcove players.

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