DoubleClick's DART for Publishers (DFP)

DoubleClick's DFP Specific Information

This section describes all of the unique information required to integrate Brightcove with DoubleClick's DFP (DART for Publishers). This section describes both the DFP product and the extension to the DFP product for video and rich media called DFP Video and Rich Media. Most of the information is common to both DFP and DFP Video and Rich Media. Any differences will be highlighted.

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Trafficking Ads in DFP (DART for Publishers)

How to traffick video ad formats to a Brightcove player in DFP using Brightcove's XML templates or DFP Video (InStream) and Rich Media products.

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Uploading Brightcove XML Templates into DFP

Brightcove has developed XML templates (or creative templates) for each of the supported ad formats. If you are using DFP as your ad server, you can upload the Brightcove XML templates into DFP once (before you begin trafficking ads using DFP). After the formats have been uploaded, you can select the appropriate XML template from a drop-down list for repeat trafficking.

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