Ad Operations

A cue point is a marker at a precise time point in the duration of a video. You can use cue points to trigger mid-roll ads or to separate chapters or scenes in a long-form video.This topic describes cue points and describes a number of way in which they can be set.

This section describes all of the unique information required to integrate Brightcove with DoubleClick's DFP (DART for Publishers). This section describes both the DFP product and the extension to the DFP product for video and rich media called DFP Video and Rich Media. Most of the information is common to both DFP and DFP Video and Rich Media. Any differences will be highlighted.

Ad policies specify such things as when to play ads (before or after a video), how often to play ads, details of the ad server URL, and setting key-values used for targeting. Ad policies can be set at the player level or the video level. These policies are set in the Brightcove Advertising module. Using the Advertising module, you can edit the ad request policies for your players or videos. If there is conflict in the policies, ad policies set at the video level override ad policies set at the player level.

Trafficking ads is the process of setting up ads in the ad server, so that when an ad request is made to the ad server, the correct ad will be returned and played based on the ad policies and ad targeting information in the ad tag. This topic describes how to traffick ads.