The following key/value pairs are automatically passed by Brightcove to the ad server in an ad call. In addition, you can add additional key/value pairs.
| Name | Description |
|---|---|
| cgm | Consumer generated media video identifier. This key/value is a true/false value that indicates whether or not the video is a consumer generated title or not. If cgm=1, then the video is a consumer generated title. If cgm=0, the video is not a consumer generated titled. |
| cue | Ad Insertion Point. This key/value is used to target ads specifically to an insertion point. It is controlled by the ad policy setting for each player. Both pre-roll and post-roll ad insertion points can be enabled. |
| frmt | Format. This key/value corresponds to the ad format of the ad creative. For a list of all Brightcove-supported ad formats, see Supported Ad Formats. |
| plid | Player ID. This key/value is used to target an ad based upon the ID# generated by Brightcove for a specific player. This value will be given in a numerical format and can be found in the Players tab of your Brightcove publishing console (for example, plid=111111111). Note: Ad campaigns targeted to this key/value will also serve through the onload ad call if your player is set to "play an ad when the player starts up". |
| lnid | Lineup ID. This key/value is used to target an ad based upon the ID# generated by Brightcove for a specific lineup (for example, lnid=111111112). |
| ttid | Title ID. This key value is used to target an ad based upon the ID# generated by Brightcove for a specific video (for example, ttid=11111113). |
| onld | On player load. This key/value is a true/false value which tells the player whether or not to play the ad as soon as the player loads. This value will be passed using a numerical format. |