Brightcove Ad Integrations

Applies to Roles
Ad Operations
Version
Brightcove 4
Modules
Edition
Express, Pro, Enterprise

Before you begin integrating advertising with your Brightcove players, you need to set up an account with an ad server or network, so you have a source for your advertising. Brightcove supports several different approaches to ad integration, including:

  • If you are a Brightcove Pro or Enterprise publisher, Brightcove is configured by default to request ads from DoubleClick DART for Publishers (DFP). However, you still need to establish a relationship with DoubleClick.
  • If you are a Brightcove Pro or Enterprise publisher, you can integrate your Brightcove players with many different ad servers or networks besides DART for Publishers. You can use a simple plug-in called an Ad Translator to integrate with many ad servers. This topic describes how to integrate with Google AdSense for Video. For other ad servers or networks, integration may require some custom development.
  • If you are a Brightcove Express $499 plan publisher or a Brightcove Pro or Enterprise publisher, you can integrate with the Tremor Media's Acudeo ad network.

The following lists the ad integrations available without custom development:

Ad Translators

Ad Translators are SWF files that you can use to configure how your players interact with the ad server of your choice. Brightcove has developed Ad Translators to help you integrate with the following ad servers:

For more information, see Setting the Ad Source.

Brightcove is developing additional Ad Translators for most major ad servers. Contact your Account Manager or Customer Support to see if we already have an Ad Translator you can use before you start to develop your own. See Developing Ad Translators.

Crossdomain security settings for Ad Translators

Flash security features constrain a Flash player's ability to interact with files on other domains. If your players are using an Ad Translator, you need to modify your site's crossdomain.xml file to permit your players to access the domain that hosts the Ad Translator. To enable access to the Ad Translators hosted by Brightcove, include this line in your crossdomain.xml file:

<allow-access-from domain="admin.brightcove.com" />

If your Ad Translator is not hosted by Brightcove, include the equivalent line for the hosting domain.

Ad Rules SWF

The Ad Rules SWF is an alternative solution that makes integrating with third party ad libraries that control all aspects of advertising in Brightcove video players much easier to do. The Brightcove Ad Rules feature provides a solution for the most complicated ad integrations by giving developers significant flexibility, while still allowing use of other key Brightcove features, like Ad Translators and Ad SWFs. With the Ad Rules SWF, you can create a complete custom ad integration and apply it to as many Brightcove players as you would like.

Crossdomain security settings for Ad Rules SWFs

Just like Ad Translators, an Ad Rules SWF is subject to the Flash security limits on interacting with files on other domains. If your players are using an Ad Rules SWF, you need to modify your site's crossdomain.xml file to permit your players to access the domain that hosts the Ad Rules SWF.

Ad Network Integrations

Brightcove has worked with many of the top video ad networks to enable simple integration with your existing ad management platform. Currently, there are solutions available for Adap.tv, Brightroll, Google AdSense for Video, ScanScout, SpotXchange, Tremor Media's Acudeo, uTarget.FOX, and YuMe. Please visit the Brightcove Technology Partner section for more details and ad network contact information.

If you are a Brightcove Express $499 plan publisher, your Brightcove ad integration option is with Tremor Media's Acudeo online advertising network. See Brightcove Express Ad Network Integration for more information. Brightcove Pro and Enterprise publishers can also integrate with Acudeo.

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