Assigning the Ad Server URL (Base Ad Tag)

Applies to Roles
Ad Operations
Version
Brightcove 4
Modules
Edition
Pro, Enterprise

This topic describes how to assign the Ad Server URL at the account level or the player level.

The Ad Server URL (Base Ad Tag) contains the string that will be used to form the beginning of each ad request that is made to the ad server. The Ad Server URL consists of the ad server address and additional information specific to your ad server.

The following are examples of Ad Server URLs for common ad servers:

  • DFP: http://ad.doubleclick.net/pfadx/sitename.com/zone
  • OAS: http://www.publisher.com/RealMedia/ads/adstream_sx.ads/xyz.com/@x50
  • DART Enterprise: http://ads.brightcove.com/html.ng/site=video
  • Atlas AdManager: http://www.brightcove.com/jserver/SITE=BRIGHTCOVE/AREA=SPORTS

Once you obtain the Ad Server URL (Base Ad Tag), you can assign it in any of the following ways:

Assigning the Ad Server URL at the Account Level

To set the Ad Server URL at the account level, contact Brightcove Customer Support.

When the Ad Server URL is assigned at the account level, it is hardcoded so that it will apply to all ad-enabled players within your account. However, if you want to specify the Ad Server URL at the player level, see Assigning the Ad Server URL at the Player Level from Advertising Module.

When you assign the Ad Server URL from the Account level, the default value will display below the Override default Base Ad Tag URL field for all players.

Default Base Ad Tag

Assigning the Ad Server URL at the Player Level from Advertising Module

You can set the Ad Server URL (Base Ad Tag) for one or more selected players in the Brightcove Advertising module as follows:

  1. Sign into Brightcove Studio and open the Advertising module. For more information on using the Brightcove Advertising module, click here.
  2. In the Advertising module, select the player(s) you want to work with and click Edit.
  3. In the Batch Edit Players dialog, select the Yes below the Override default Base Ad Tag URL in the Ad Server URLs field.
  4. Enter the Ad Server URL you want to use in the text box.
  5. Click Save Changes.

The following shows an example of the Override default Base Ad Tag URL field for a DFP Ad Server URL:

Override Base Ad Tag URL

If the Ad Server URL is assigned to a player using the Advertising module, it will override the default set at the account level.

Assigning the Ad Server URL at the Player Level from the JavaScript or ActionScript Publishing Code

It is also possible to assign a unique Ad Server URL for each player using that player's JavaScript or ActionScript publishing code. This allows you to change the Ad Server URL dynamically in the player.

If you are using JavaScript, you do this by including configuration parameters between the <object> tags in the player publishing code.The JavaScript player configuration parameters take this form:

<param name="adServerURL" value="http://someadserver" />

If you are using ActionScript, you do this by including configuration parameters in the init function in the player publishing code. The ActionScript player configuration parameters take this form:

config["adServerURL"] = "http://someadserver";

For more information on using configuration parameters in the publishing code of your Brightcove players, see Player Configuration Parameters for Ads.

The Ad Server URL set in the JavaScript or ActionScript publishing code will override the Ad Server URLs assigned at the player level using the Advertising module, or assigned at the account level.

What's Next...

Setting Ad Policies

 

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