Ad Specifications: Overlay Ad Unit

Product
Video Cloud
Applies to Roles
Ad Operations
Version
Brightcove 5
Edition
Pro, Enterprise
Created by Grant Goodman.

The Overlay Ad is a graphical ad in the bottom third of the video display that displays while the video plays.

Formats Supported: .SWF, .JPG, .PNG, or Static .GIF

IMPORTANT: Video Cloud is a Flash based platform and can only accept Flash or non-progressive .jpg ads. Video Cloud will serve all ad units directly from our servers including video and banner ad units. Please submit the original SWF or non-progressive .jpg creative files and not a redirect. 3rd party ad tags are NOT permitted for serving this unit.

Overlay Ad

Download a Flash 9 or Flash 8/ActionScript 2 Creative Ad Template for an overlay ad (use the overlay_template.fla from the .zip file).

SWF Format

  • Dimensions – (video pixel width) x (video pixel height/4)
  • File size max – [Publisher discretion]
  • Overlay length (in seconds) – [Publisher discretion]. Note: If the media duration in included in the file metadata, then that value will be used as the duration for the ad. For more information, click here.
  • The length of the main timeline dictates the duration of the ad. A 300 frame movie will last 10 seconds (300 frames @ 30 fps).
  • Flash version – Flash 7/Flash 8 [Publisher discretion]
  • Frame rate – 30 fps.
  • Key frame – every 30 – 60 frames (2 seconds)
  • Maximum initial stream size – [Publisher discretion]
  • Max animation rate – [Publisher discretion]
  • Looping restrictions – [Publisher discretion]
  • Requires a 480x90 rectangle with a top left registration point at (0, 0) drawn on stage for the whole movie. This bounding box can have an opacity of 0%, but must be present so the Video Cloud player can size the movie properly.
  • Ad content should begin on or after frame 5. At this point, content can be inset from the stage borders or extend outside them without it affecting sizing.
  • It is not recommended to design an overlay creative as a rectangle with hard, straight edges in order for the creative to format properly across players with different aspect ratios.
  • A stop(); action should be placed in the final frame on the main timeline.
  • Must not reference level0 in ActionScript. References should not be made to _root unless _lockroot=true. It is recommended that relative paths be used instead.
  • Any reference to any methods or properties of the Stage class must be removed.
  • ActionScript should not change the player quality.
  • Preloaders are built into the players, so should not be present in the movie.
  • Clickable – Supply a click-through URL and implement a clickTag function as described in Adding a click-through URL to an ad creative.
  • 3rd Party Serving – Third party redirect ad tags for SWF, JPG, GIFs, and FLVs are permitted to run inside a Video Cloud player, provided that the agency or third party supplies a single redirect URL (http:// or https:// path) to the asset file and has met all the required advertising specifications.
    Note:     IFRAME, ILAYER, JavaScript and HTML tags are not supported for Flash players. Flash does not support these ad tags. If you are synchronizing companion banner assets outside the Video Cloud player in Flash mode, then you can use a third party solution that includes IFRAME, JavaScript, and HTML tags for the companion banners being served on the HTML page.
    1x1 impression third party tracking pixel and click tag URLs are also supported. Place 1x1 tracking pixels in either trackStartURL, trackMidURL, trackEndURL, and/or trackPointURLs depending on what you want to track. For more information on each tracking point, see Ad Format XML Elements and Attributes.

JPG, PNG, or Static GIF Format

  • Dimensions –(video pixel width) x (video pixel height/4)
  • File size max – [Publisher discretion]
  • GIF must be static. Flash 8 will only display the first frame of most animated .gifs.
  • JPG must be non-progressive.
  • Clickable – Supply a click-through URL.

More Ad Specifications