Analytics with the SDKs

Brightcove Player
Video Cloud
Device SDK Developer

With analytics data, you can track the success of your videos and better understand your viewer's habits.

The Brightcove Native Player SDKs for iOS and Android make it easy to integrate analytics collection into your video solution.

Analytics solutions:

Video Cloud Analytics

Video Cloud customers who use the catalog service will have analytics data automatically collected by our own Brightcove Analytics system. This data is then aggregated and displayed in the Video Cloud Analytics module. The following table highlights data points currently collected in the SDKs:

Tracked Event iOS SDK Android SDK
Video impression yes yes
Video view yes yes
Video engagement yes yes
Video complete yes yes

In addition to these events, you can specify your own custom data, configurable in the app, that can be sent and aggregated for viewing by Brightcove Analytics.

Brightcove Analytics is only available to Brightcove Video Cloud customers.

Omniture (Adobe Analytics)

Offering an in-depth look into the data behind your content, Omniture is a powerful name in the analytics business. Taking advantage of this expertise, the Brightcove Native Player SDK teams are excited to offer integrations with Omniture on both iOS and Android platforms.

Omniture Feature iOS SDK Android SDK
Heartbeat yes yes
Milestone yes yes

The Omniture plugin is available to both Brightcove Video Cloud and Brightcove Player customers. In addition, the Omniture plugin can be used in combination with the Brightcove built-in Analytics for Brightcove Video Cloud customers.

For more information about using Omniture, please visit Adobe Analytics.